Project Details
Turning a local auto repair shop into a recognisable and trusted digital-first service brand.
Industry
Automotive Services
Services
Web Design / Social Media Management / Content Production
Duration
May 2026 - Present
Project Overview
Apex Auto Service is a Zagreb-based automotive workshop providing professional vehicle maintenance and repair services. DEFYNE developed its website and manages its complete social media presence with one central objective: building local awareness and turning digital attention into real workshop customers.
The Challenge
Automotive services are highly local and trust-driven. Customers need to feel confident in the people working on their vehicles, but technical topics can easily become confusing or uninteresting online. Apex needed a digital presence that demonstrated real expertise while remaining approachable and relevant to everyday drivers.
BUILDING TRUST
Showing the knowledge, professionalism and people behind the workshop.
MAKING EXPERTISE ACCESSIBLE
Turning technical automotive subjects into clear and useful content.
DRIVING LOCAL ACTION
Converting social media attention into service inquiries and workshop visits.
Strategy & Approach
Rather than relying on generic automotive advertising, we focused on authentic, UGC-style content filmed inside the workshop. Real mechanics, repairs, common problems and practical advice allow potential customers to understand Apex’s expertise before making contact.
AUTHENTIC CONTENT
LOCAL VISIBILITY
CONVERSION-FOCUSED COMMUNICATION
The Solution
We designed a professional website that clearly presents Apex’s services and makes it easy for potential customers to get in touch. Alongside the website, we developed and continue to manage the complete social media system—from planning and scripting to filming, editing, publishing and optimisation.
The content combines educational automotive advice, real workshop situations and approachable communication designed to build familiarity and trust.
Results & Impact
Apex gained approximately 500 followers during the first month of social media management. The new digital presence also contributed to a clear increase in customer interest, service inquiries and workshop visits.