Project Details
Building a trusted and distinctive personal brand around relationships, intimacy and modern sexuality.
Industry
Relationship Coach
Services
Web Design / Digital Brand Strategy / Social Media Management / Content Production
Duration
June 2025 - Present
Project Overview
Petra Pinjuh is a sexologist and relationship expert helping people better understand intimacy, communication and modern relationships. DEFYNE was brought in to transform her expertise into a clear, recognisable and trusted personal brand capable of reaching a much wider audience.
Our collaboration covers Petra’s complete digital presence from her website and visual direction to content strategy, production and ongoing management across TikTok, Instagram and Facebook.
The Challenge
Relationship and sexuality topics require a careful balance between credibility, accessibility and platform relevance. The challenge was to position Petra as a trusted expert without making her communication feel distant or overly clinical, while presenting sensitive subjects in a format people would genuinely want to watch, share and discuss.
AUTHORITY WITHOUT DISTANCE
Establishing Petra as a credible expert while keeping her communication personal and relatable.
SENSITIVE SUBJECT MATTER
Presenting complex and intimate topics in an educational, responsible and engaging way.
CROSS-PLATFORM CONSISTENCY
Creating one recognisable brand while adapting content to three different platforms.
Strategy & Approach
We built the brand around Petra’s professional expertise, authentic personality and ability to speak openly about topics that are often avoided. The strategy combines educational value with direct, relatable communication, allowing her content to remain credible while reaching beyond a purely professional audience.
EXPERTISE-LED CONTENT
HUMAN COMMUNICATION
BRAND EXPANSION
The Solution
DEFYNE created Petra’s website and developed a consistent digital identity across TikTok, Instagram and Facebook. We manage the complete social media process, including strategy, content planning, concepts, scripts, filming, editing, graphic design, copywriting and publishing.
Beyond social media, we actively develop the wider personal brand by positioning Petra for podcast appearances, professional panels, media opportunities and relevant collaborations.
Results & Impact
The collaboration has established Love Formula as a clear and recognisable personal brand with a consistent voice across every platform. Petra’s expertise is now presented through a professional digital ecosystem that strengthens her authority, expands her reach and creates opportunities beyond social media.